Analytics & Tracking

SEO Dashboard

Quick Definition

An SEO dashboard consolidates the key metrics from multiple tools (GA4, Search Console, rank tracker, GBP) into a single view for ongoing monitoring.

In context

Built in Looker Studio, Whatagraph, AgencyAnalytics, or DashThis. Standard sections: organic traffic trends, top queries, top pages, conversions, ranking changes, GBP performance, and Core Web Vitals.

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Related terms

Conversion Rate

Conversion rate is the percentage of sessions or users who complete a defined conversion action.

Conversion API (CAPI)

Conversion API is the server-to-server measurement protocol used by Meta, Google, TikTok, and others to send conversion events directly from your server to the ad platform — bypassing browser-side tracking constraints.

Rank Tracking

Rank tracking monitors your search position for target keywords over time, typically updating daily.

Bing Webmaster Tools

Bing Webmaster Tools is Microsoft's equivalent to Google Search Console, providing search performance and indexing data for Bing.

Multi-Touch Attribution

Multi-touch attribution distributes conversion credit across all the marketing touchpoints in a customer journey, not just the last one.

Hotjar

Hotjar is a heatmap, session recording, and feedback tool used for UX research and CRO.

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