AI & AEO

Chatbot SEO

Quick Definition

Chatbot SEO is the emerging practice of optimizing brand visibility in AI assistants — ChatGPT, Claude, Gemini, Copilot — when users ask for recommendations.

In context

When users ask 'what's the best Toronto SEO agency', AI assistants increasingly answer directly. Brand authority signals (PR, reviews, citations, Wikipedia) influence which brands get recommended.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Generative Search

Generative search uses large language models to compose answers from multiple sources rather than simply linking to ranking pages.

SGE (Search Generative Experience)

SGE was Google's experimental name for what became AI Overviews — generative AI answers appearing within Google search results.

Knowledge Panel for AI

Knowledge Panels (Google's right-side entity boxes) feed directly into AI Overviews and ChatGPT Search citations.

Zero-Click Search

A zero-click search is when a user gets their answer directly from the SERP — featured snippets, AI Overviews, Knowledge Panel, calculators — without clicking a result.

Multimodal Search

Multimodal search is search that accepts and reasons over multiple input types — text, images, video, audio — together, powered by multimodal AI models like Gemini and GPT-4o.

Gemini (Google)

Gemini is Google's family of multimodal AI models, used to power Google's AI Overviews, Bard's successor chat surface, and the Gemini app and API.

Back to all terms