Voice Search
Voice search is the use of spoken queries to search engines via Siri, Google Assistant, Alexa, and modern voice-enabled AI assistants like ChatGPT Voice and Perplexity Voice.
In context
Voice queries skew longer, more conversational, and more local-intent than typed queries — 'where's the closest 24-hour pharmacy in Liberty Village' rather than 'pharmacy liberty village 24 hours'. Optimising: cover question-shaped phrases in content, use FAQ schema, write in natural conversational language, mark up location and hours data precisely, and include SpeakableSpecification schema on the answer paragraph. Voice search results frequently come from featured snippets and AI Overviews, so optimising for those surfaces also covers voice.
A Toronto pharmacy added SpeakableSpecification schema to its hours and address sections; Google Assistant now reads the answer aloud verbatim for 'pharmacy near me hours' voice queries.
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