AI & AEO

Bing Deep Search

Quick Definition

Bing Deep Search is Microsoft's enhanced AI-powered search mode that uses GPT-4-class models to expand queries, fetch more sources, and synthesize longer answers than standard Bing.

In context

Deep Search is opt-in within Bing and Copilot. Pages optimized for Bing Deep Search benefit from the same patterns that work for Bing organic — schema markup, IndexNow submission, and topical depth. Deep Search particularly rewards sites with clear entity definition and authoritative content.

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Related terms

AI Answer Citation

AI answer citation is when an AI-generated answer explicitly attributes information to a source URL, often as inline citations or a sources list.

Brand Mentions in AI

Brand mentions in AI search results are increasingly important — AI engines cite brand names in answers, driving brand awareness even without direct clicks.

MCP (Model Context Protocol)

MCP is an open protocol introduced by Anthropic in late 2024 for connecting AI assistants to external data sources and tools in a standardized way.

AI Citation

An AI citation is when an AI search engine references your content as a source in its generated answer.

GEO (Generative Engine Optimization)

GEO is another name for AEO — optimizing content for generative AI search engines.

Prompt-Engineering SEO

Prompt-engineering SEO is the practice of researching the actual prompts users issue to AI engines and optimizing content to be the preferred citation for those prompts.

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