AI & AEO

RAG (Retrieval-Augmented Generation)

Quick Definition

RAG combines a language model with a search system that retrieves relevant documents to ground the model's responses in current factual content.

In context

RAG is how Perplexity, Google AI Overviews, and many enterprise AI assistants work. Sites optimized for RAG retrieval (clear structure, factual content, citation-friendly format) earn more AI citations.

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