AI & AEO

Perplexity AI

Quick Definition

Perplexity is a search engine that uses LLMs to generate answers with inline citations to source pages.

In context

Perplexity captures growing share of research-oriented searches. Citation patterns favour structured, factual content with clear source attribution. Site visits from Perplexity citations are a meaningful traffic source for some industries.

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Related terms

SGE (Search Generative Experience)

SGE was Google's experimental name for what became AI Overviews — generative AI answers appearing within Google search results.

Multi-Step Reasoning

Multi-step reasoning is when an LLM works through a problem across several intermediate steps rather than producing a single shot answer, increasing accuracy on complex queries.

AI Overviews

AI Overviews (formerly Search Generative Experience or SGE) are AI-generated answers that appear at the top of Google search results for many queries.

GEO (Generative Engine Optimization)

GEO is another name for AEO — optimizing content for generative AI search engines.

AI Snippet

An AI snippet is a short, AI-generated passage extracted from your content that an AI engine surfaces as the answer to a user query, typically with a citation back to your source.

Generative Search

Generative search uses large language models to compose answers from multiple sources rather than simply linking to ranking pages.

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