AI & AEO

Entity Recognition

Quick Definition

Entity recognition is the process by which search engines and LLMs identify the discrete real-world entities (people, companies, products, places) referenced in a piece of content.

In context

Strong entity recognition depends on consistent naming, schema markup (Organization, Person, Place, Product), and citations from authoritative sources. A business whose name is consistently used across the web and properly marked up will be recognized as a single coherent entity rather than fragmented references.

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Related terms

AI Overviews

AI Overviews (formerly Search Generative Experience or SGE) are AI-generated answers that appear at the top of Google search results for many queries.

Claude Search

Claude Search is Anthropic's web-search capability inside Claude, which queries live web sources and synthesizes cited answers similar to ChatGPT search and Perplexity.

AI Search Traffic

AI search traffic is the subset of organic visits originating from AI-engine answer surfaces — ChatGPT, Perplexity, Claude, Gemini, Copilot, AI Overviews — typically attributed via referrer or UTM tracking.

Chain-of-Thought Search

Chain-of-thought search refers to AI engines that decompose a query into a visible reasoning chain, retrieving and citing sources at each reasoning step.

Perplexity Pages

Perplexity Pages is a feature inside Perplexity that lets users save a research conversation as a public, indexable page — essentially a Wikipedia-style article generated and curated through AI search.

Answer Engine Optimization (full term)

Answer Engine Optimization is the full term abbreviated as AEO — optimizing content to be selected as the answer by Google AI Overviews, ChatGPT, Perplexity, Claude, Bing Copilot, and Gemini.

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