AI & AEO
Hallucination Defense
Quick Definition
Hallucination defense refers to the editorial and structural patterns that reduce the chance an AI engine will invent or misattribute facts about your brand.
In context
Defenses include explicit fact statements with dates, structured data (Organization, Person, Service), consistent NAP across the web, regular content review, and a clear About page with verifiable claims. The brands AI engines hallucinate about least are the ones with the cleanest entity signals.
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