Question 1

Who leads Toronto SEO engagements?

Accepted Answer

Martin Vassilev is the founder and lead practitioner on every Toronto SEO engagement. Martin has over a decade of Canadian SEO experience covering local SEO across the GTA, national content programs, AEO infrastructure for AI engine citation, and technical SEO for migrations and rebuilds. Every monthly retainer includes Martin's direct strategic input, not handoff to junior account managers.

Question 2

What's the size of the Toronto SEO team?

Accepted Answer

Toronto SEO operates as a senior-led specialist practice with a small core team and trusted contractor network for execution depth. The deliberate choice: senior practitioners on every engagement instead of pyramid agency staffing where junior teams do most of the work. The trade-off is engagement capacity — we maintain a waitlist when at capacity rather than scaling staffing past quality.

Question 3

Do you work alongside our existing marketing team or other agencies?

Accepted Answer

Yes — most of our engagements include coordination with in-house marketing, paid-media agencies, PR agencies, web designers, and engineering teams. Clear handoffs and documented decision rights prevent territorial confusion. Toronto SEO owns SEO scope (technical, content, AEO, link earning, GBP); your other partners own their scopes; we share monthly working sessions and a single source-of-truth roadmap.

Question 4

Are you Google Partners or hold any SEO certifications?

Accepted Answer

Google Partner status is for paid-media agencies (Google Ads), not SEO. There is no Google-issued SEO certification — anyone claiming a 'Google SEO certified' credential is misrepresenting. Toronto SEO publishes its work openly (case studies, playbooks, tools, glossary) so prospective clients can evaluate the actual quality of thinking and execution rather than relying on third-party badges.

Team & Credentials

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