HomeSEO IRL 2026
October 6–7, 2026 · Toronto

Meet TorontoSEO.com at SEO IRL 2026.

I’m Martin Vassilev, founder and owner of Toronto SEO. I’ll be at MaRS Discovery District to meet the people who can help make TorontoSEO.com bigger: agency partners, publishers, AI-search practitioners, talent, technology teams, and Toronto business connectors.

MaRS Discovery DistrictOfficial SEO IRL details
Martin Vassilev, Founder and CEO of Toronto SEO
Founder & CEO
Martin Vassilev
Toronto SEO · TorontoSEO.com
14+
years of experience
200+
Toronto and GTA engagements
5.0★
Google rating · 40+ reviews
The short version

A bigger conversation than selling retainers.

TorontoSEO.com is a founder-led search business focused on the work that compounds: technical SEO, local visibility, content systems, web architecture, structured data, and visibility in AI-assisted search.

At SEO IRL, I’m not walking around trying to sell $1,000/month packages. I’m looking for people who can make the company stronger: a Toronto agency with a good client base, a publisher with an editorial audience, a technical team solving an AI-search problem, a contractor who wants serious work, or an operator who sees an acquisition fit.

If you have a real partnership angle, a useful introduction, or a question about the Toronto market, come say hello. The best first conversation does not need a pitch deck.

Four ways to connect

Bring a partnership idea, not a generic pitch.

These are the conversations I’m actively looking for at SEO IRL 2026.

Agency partnerships

“If you have Canadian or Toronto clients that need local SEO execution, we should talk.”

A senior delivery partner for agencies that already own the client relationship but need dependable local SEO, technical SEO, content, or AI-search execution.

Publishing and digital PR

“We own and operate a growing network of local and niche websites.”

We are looking for thoughtful publishing, editorial, data, and digital-PR partnerships—not indiscriminate link swaps or low-quality placements.

AI search

“We are working on how local businesses become more visible in ChatGPT, Gemini, and AI Overviews.”

Compare notes on entity clarity, citations, local search, structured content, and the measurement systems that make AI visibility less speculative.

TorontoSEO.com growth

“I am building TorontoSEO.com into one of the leading Toronto SEO brands.”

Open to conversations about partnerships, talent, contractors, technology, acquisitions, and introductions to businesses that value senior search strategy.

Public work examples

Results worth discussing.

These are anonymized, directional examples from Toronto SEO’s public case-study library. They are not promises; they show the types of problems and measurement systems we work with.

Browse case studies
+180%

Estimated organic-sourced trial signups

Toronto B2B SaaS engagement · client-reported, GA4 + first-touch CRM

1 → 4

GTA offices ranking in the Map Pack

Multi-location professional services engagement · as of month 9

8% → 47%

ChatGPT citation share

Canadian vertical SaaS engagement · fixed 50-query monthly basket

What Toronto SEO brings

Assets, systems, and useful access.

TorontoSEO.com is more than a service menu. It is a growing search, publishing, research, and local-market platform that can create value for the right partners.

Technical SEO systems

Schema graphs, crawl and indexation work, Core Web Vitals, migrations, and search-friendly web architecture.

Local search execution

Google Business Profile, Map Pack, citations, review systems, service-area content, and multi-location programs.

AEO and GEO research

Direct-answer content, entity clarity, AI citation measurement, and practical visibility work across major answer engines.

Publishing infrastructure

A growing library of local and niche content properties, original research, editorial guides, and partnership-ready digital assets.

Content capture

Photos and short videos with speakers and attendees can become useful Toronto SEO event content after the conference.

People and introductions

A founder-led network across Canadian agencies, publishers, marketers, and local businesses.

Editorial discipline

Public standards around attribution, anonymized metrics, disclosure, and what we will not publish.

Scan to connect

Let’s continue the conversation after the event.

Scan this QR code to return to this page, book time with Martin, or connect on LinkedIn. If we meet in the hallway, you can also just say “TorontoSEO.com.”

QR code linking to TorontoSEO.com/seoirl

TORONTOSEO.COM/SEOIRL

See you at SEO IRL 2026

Build something bigger than a retainer.

TorontoSEO.com is looking for the relationships, ideas, and opportunities that make the Toronto search ecosystem stronger.