The actual templates we use on paid engagements.
Six checklists, scorecards, and templates for Canadian SEO and AEO work — the same artefacts we run on our own client engagements, published as open-access pages you can read, print, or hand to your team.
No email wall, no fake “download” gate, no upsell funnel. Long-form pages built to print cleanly. Tighten your stack, then come back when you want senior help executing.
Open access
No email capture, no mailing-list trap. Read the page, print it, save the PDF — that's it.
Print-friendly
Every resource is built as a single long-form page that prints cleanly to PDF for distribution to your team.
Production-grade
These are the artefacts we use ourselves — not a watered-down sample of what we'd send a client.
60-item end-to-end audit checklist tuned for the Canadian market — technical, on-page, AEO, local, schema, links, content, and analytics.
32-step Map Pack and Google Business Profile checklist purpose-built for Canadian SAB and storefront operators — covers GBP, citations, reviews, local schema, and franchise multi-location.
Copy-paste JSON-LD templates for the 12 schemas that drive 80% of rich result eligibility for Canadian businesses — Organization, LocalBusiness, Service, Article, FAQPage, Product, Review, BreadcrumbList, and four more.
20-criterion scorecard for evaluating whether a piece of content is built to be cited by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. Print, score, fix.
The actual structure we use for paid technical audits — 7 sections, ~50 line items, prioritisation matrix, and a writeup template you can hand to your dev team without translation.
Curated prompt set for stress-testing how ChatGPT, Perplexity, Gemini, Claude, and Google AIO discuss your brand category, competitors, and high-intent buyer questions.
More from the Toronto SEO library
Want senior help running these?
The templates are open-access. The senior strategist who wrote them is available on retainer — founder-led on every account.