Web Design & UX

UX (User Experience)

Quick Definition

UX covers everything that affects how a user feels when interacting with a product — usability, clarity, performance, accessibility, and overall satisfaction.

In context

Strong UX correlates with stronger SEO through engagement signals (longer sessions, more pageviews, lower bounce). Investing in UX improves both conversion and rankings simultaneously.

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Related terms

Session Recording

Session recording captures and plays back individual user sessions, showing exactly how a person navigated, scrolled, and interacted with the site.

Responsive Design

Responsive design means a single website adapts its layout to any screen size — phone, tablet, desktop — using fluid grids and CSS media queries.

Web Accessibility (a11y)

Accessibility is designing and building websites that work for all users, including those with visual, auditory, motor, or cognitive impairments.

Prototype

A prototype is an interactive simulation of a product that shows transitions, interactions, and user flow without being fully built.

Conversion Friction

Conversion friction is anything in the user journey — extra form fields, unnecessary steps, slow loads, confusing copy, distracting design — that reduces the likelihood of completing the desired action.

Dynamic Site

A dynamic site generates pages on demand, typically by querying a database and rendering through a server-side framework.

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