Web Design & UX

CRO (Conversion Rate Optimization)

Quick Definition

CRO is the practice of increasing the percentage of visitors who take a desired action through systematic testing and design improvement.

In context

CRO is the multiplier on every SEO dollar — doubling conversion rate doubles revenue from the same traffic. Tools: heatmaps (Hotjar, Microsoft Clarity), A/B testing platforms, and session recordings.

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