Web Design & UX

Headless CMS

Quick Definition

A headless CMS provides content storage and editing tools but doesn't dictate the front-end — content is delivered via API to any front-end framework.

In context

Examples: Contentful, Sanity, Strapi, Storyblok. Common pairing with Next.js, Nuxt, or Astro for fast custom front-ends with editor-friendly content management.

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Related terms

Mobile-First Design

Mobile-first design starts with the mobile layout and progressively enhances for larger screens, rather than designing desktop and shrinking down.

CTA (Call to Action)

A call to action is a button, link, or prompt that asks users to take a specific next step — book, buy, download, sign up.

Skeleton Loader

A skeleton loader is a placeholder UI that mimics the shape of the eventual content (grey blocks where text and images will appear) shown while the real content loads.

Above the Fold

Above the fold is the content visible without scrolling when a page loads, named after the front page of a folded newspaper.

White Space (Negative Space)

White space is the empty space around design elements — not necessarily white in colour, just unused.

UI (User Interface)

UI is the visual layer of a product — buttons, layouts, typography, colour, and interactive elements that users see and interact with.

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