Web Design & UX

Page Builder

Quick Definition

A page builder is a visual editor that lets non-developers build web pages by dragging and configuring pre-built components.

In context

WordPress: Elementor, Divi, Beaver Builder. Webflow has a built-in visual editor. Page builders speed development but can produce bloated code and slower performance if not configured carefully.

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Related terms

Responsive Design

Responsive design means a single website adapts its layout to any screen size — phone, tablet, desktop — using fluid grids and CSS media queries.

Conversion Friction

Conversion friction is anything in the user journey — extra form fields, unnecessary steps, slow loads, confusing copy, distracting design — that reduces the likelihood of completing the desired action.

Focus Management

Focus management is the practice of programmatically moving and visualising keyboard focus through an interactive UI — critical for accessibility (screen reader and keyboard-only users) and for AODA compliance.

Mobile-First Design

Mobile-first design starts with the mobile layout and progressively enhances for larger screens, rather than designing desktop and shrinking down.

Wireframe

A wireframe is a low-fidelity skeletal layout of a page showing structure and content placement without final design or styling.

Color Contrast (WCAG AA)

WCAG AA color contrast requires text to maintain at least 4.5:1 contrast ratio against its background (3:1 for large text 18pt+ or 14pt+ bold) — a baseline accessibility requirement and a usability best-practice.

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