Web Design & UX

Above the Fold

Quick Definition

Above the fold is the content visible without scrolling when a page loads, named after the front page of a folded newspaper.

In context

Above-the-fold content drives first impressions and influences whether users scroll further. Critical CTAs, value propositions, and trust signals should appear above the fold on the most common viewport sizes.

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Related terms

Information Architecture (IA)

IA organizes content into logical structures that users can understand and navigate.

Responsive Design

Responsive design means a single website adapts its layout to any screen size — phone, tablet, desktop — using fluid grids and CSS media queries.

UI (User Interface)

UI is the visual layer of a product — buttons, layouts, typography, colour, and interactive elements that users see and interact with.

Wireframe

A wireframe is a low-fidelity skeletal layout of a page showing structure and content placement without final design or styling.

UX (User Experience)

UX covers everything that affects how a user feels when interacting with a product — usability, clarity, performance, accessibility, and overall satisfaction.

Prototype

A prototype is an interactive simulation of a product that shows transitions, interactions, and user flow without being fully built.

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