Web Design & UX

Heatmap

Quick Definition

A heatmap is a visual representation of where users click, scroll, and hover on a page, aggregated across many sessions.

In context

Reveals attention patterns, ignored content, and rage clicks. Tools: Microsoft Clarity (free), Hotjar, Crazy Egg. One of the highest-ROI UX research methods.

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Related terms

A/B Testing

A/B testing splits traffic between two versions of a page (or element) to determine which performs better on a defined metric.

White Space (Negative Space)

White space is the empty space around design elements — not necessarily white in colour, just unused.

ARIA (Accessible Rich Internet Applications)

ARIA is a set of HTML attributes that improve accessibility for dynamic content and complex UI components, especially for screen reader users.

CTA (Call to Action)

A call to action is a button, link, or prompt that asks users to take a specific next step — book, buy, download, sign up.

Mockup

A mockup is a high-fidelity visual representation of a page, showing colours, typography, imagery, and final design — but not interactive.

Session Recording

Session recording captures and plays back individual user sessions, showing exactly how a person navigated, scrolled, and interacted with the site.

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