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On-Page SEO

Partial Match

Quick Definition

Partial match refers to keyword use where some but not all words appear, or appear in a different order.

In context

Partial-match anchor text and keyword use is more natural than exact-match. Combining exact-match, partial-match, branded, and generic anchors creates a healthy distribution.

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Related terms

Article Schema

Article schema (schema.org/Article and its sub-types NewsArticle, BlogPosting, TechArticle) is structured data describing an editorial article — author, date published, date modified, headline, image, publisher.

Product Schema

Product schema marks up ecommerce products with price, availability, reviews, and other commerce data — eligible for rich product results.

Title Tag

The title tag is the HTML element that defines a page's title, shown in browser tabs and as the clickable headline in search results.

Article Schema

Article schema marks up news, blog, and editorial content, providing publication date, author, and other metadata to search engines.

Permalink

A permalink is the permanent URL of a specific blog post or page.

Protocol (HTTP/HTTPS)

The protocol is the http:// or https:// prefix at the start of a URL. They're treated as separate URLs by search engines.

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