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On-Page SEO

Partial Match

Quick Definition

Partial match refers to keyword use where some but not all words appear, or appear in a different order.

In context

Partial-match anchor text and keyword use is more natural than exact-match. Combining exact-match, partial-match, branded, and generic anchors creates a healthy distribution.

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Related terms

FAQ Schema (FAQPage)

FAQ schema (schema.org/FAQPage) is structured-data markup that flags a Q&A block on a page so search engines and AI engines can extract individual questions and answers.

Secondary Keyword

Secondary keywords are related queries that the same page can also rank for, supporting the primary keyword target.

Trailing Slash

A trailing slash is the '/' character at the end of a URL. Both /page and /page/ technically resolve to the same content but are different URLs.

Meta Keywords (deprecated)

The meta keywords tag is a legacy HTML element where SEOs once listed target keywords; it has been ignored by Google since 2009 and by Bing since 2014.

H2 Tag

H2 tags are second-level headings used to structure the major sections of a page.

BreadcrumbList Schema

BreadcrumbList schema marks up breadcrumb navigation so it appears as a hierarchical trail in search results instead of the URL.

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