Toronto SEO
All HTTP status codes
3xx Redirection
RFC 9110

302 Found

The resource is temporarily located at a different URL.

What it means

HTTP 302 Found indicates that the resource is temporarily located at a different URI. The client should continue to use the original URI for future requests because the move is not permanent.

When it's used

A/B testing, geographic redirects, temporary maintenance pages, login-required redirects.

Common causes
  • User redirected to login page
  • Temporary marketing campaign URL
  • Geo-IP redirect to country-specific site
  • A/B test variant
How to fix it
  • Use 301 instead if the move is permanent
  • Use 307 if you must preserve the original HTTP method
  • Audit 302s — most should actually be 301s
Example response
HTTP/1.1 302 Found
Location: /login?return=/dashboard
SEO impact

Does NOT pass full link equity. Google may still index the original URL. Use sparingly and only for truly temporary redirects.