Analytics & Tracking

Hotjar

Quick Definition

Hotjar is a heatmap, session recording, and feedback tool used for UX research and CRO.

In context

Paid alternative to Microsoft Clarity with deeper feature set: surveys, polls, funnels, and session recording filters. Pricing starts free for limited usage and scales to C$80+/month for higher volume.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Microsoft Clarity

Microsoft Clarity is a free heatmap and session recording tool that complements traditional analytics with visual user behaviour data.

Google Search Console (GSC)

Google Search Console is the free Google tool that shows how your site performs in search — queries, impressions, clicks, indexing status, and technical issues.

Server-Side GTM

Server-side Google Tag Manager runs the GTM container on a Google Cloud Run instance you control, processing analytics and ad-platform events server-side instead of in the browser.

User Explorer (GA4)

User Explorer is a GA4 report that shows individual user journeys — every event a user fired in their session(s), in chronological order — useful for qualitative debugging of conversion paths.

CrUX (Chrome User Experience Report)

CrUX is Google's public dataset of real-user performance data from Chrome users who opt in, used to measure Core Web Vitals.

Dynamic Number Insertion (DNI)

DNI is a call tracking technique where unique phone numbers are dynamically swapped into webpages based on the visitor's traffic source.

Back to all terms