Analytics & Tracking

Hotjar

Quick Definition

Hotjar is a heatmap, session recording, and feedback tool used for UX research and CRO.

In context

Paid alternative to Microsoft Clarity with deeper feature set: surveys, polls, funnels, and session recording filters. Pricing starts free for limited usage and scales to C$80+/month for higher volume.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

Session

A session is a group of user interactions on your site within a defined timeframe (default 30 minutes of inactivity).

UTM Parameters

UTM parameters are query string tags appended to URLs (utm_source, utm_medium, utm_campaign) that tell analytics where traffic came from.

SEO Dashboard

An SEO dashboard consolidates the key metrics from multiple tools (GA4, Search Console, rank tracker, GBP) into a single view for ongoing monitoring.

Engagement Rate

Engagement rate is the percentage of sessions that are engaged (10+ seconds, conversion, or 2+ pageviews) in GA4.

Active Users

Active users are those who have at least one engaged session in a given timeframe.

Cohort Analysis

Cohort analysis groups users by a shared characteristic (acquisition date, channel, campaign) and tracks their behaviour over time — revealing retention, LTV, and channel-quality patterns invisible in aggregated reports.

Back to all terms