Free Google Analytics tool

UTM Builder

Build campaign-tracked URLs for Google Analytics, Plausible, or any analytics tool. Required fields marked with *.

Website URL *

The destination URL for your campaign.

Campaign source (utm_source) *

The referrer (e.g. google, newsletter, facebook).

Campaign medium (utm_medium) *

Marketing medium (cpc, email, social, organic).

Campaign name (utm_campaign) *

Product, promo code, or campaign name.

Campaign term (utm_term)

Identify paid keywords. Optional.

Campaign content (utm_content)

Differentiate ads/links pointing to the same URL. Optional.

Generated URL

https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale_2026