12-month projection · Conservative ramp
SEO Forecast Calculator
Project 12-month organic revenue from an SEO program. Uses a conservative ramp curve (5% of target uplift visible in month 1, 100% by month 11) so the forecast holds up to a CFO conversation.
Inputs
Conservative defaults: 120% uplift over 12 months for an under-served Canadian market.
12-month projection
Incremental = revenue above the do-nothing baseline.
Incremental revenue
$1,116,180
Total SEO investment
$54,000
ROI on retainer
1967%
Breakeven month
M1
Target sessions by month 12: 6,600
| Month | Sessions | Conv. | Incremental rev |
|---|---|---|---|
| M1 | 3,180 | 79.5 | $8,100 |
| M2 | 3,360 | 84.0 | $16,200 |
| M3 | 3,648 | 91.2 | $29,160 |
| M4 | 4,008 | 100.2 | $45,360 |
| M5 | 4,440 | 111.0 | $64,800 |
| M6 | 4,944 | 123.6 | $87,480 |
| M7 | 5,448 | 136.2 | $110,160 |
| M8 | 5,880 | 147.0 | $129,600 |
| M9 | 6,240 | 156.0 | $145,800 |
| M10 | 6,456 | 161.4 | $155,520 |
| M11 | 6,600 | 165.0 | $162,000 |
| M12 | 6,600 | 165.0 | $162,000 |
How to use this in a buy-in conversation
Open by anchoring on the current organic-sessions number and the conversion rate. Both are auditable. Then frame the uplift as the variable: at 120% over 12 months in an under-served Canadian market, the math usually pencils. The forecast is conservative on purpose — the ramp curve assumes nothing meaningful happens in months 1–2 and full impact only by month 11.