Free SEO/marketing tool

SEO ROI Calculator

ROI = (Revenue − Cost) ÷ Cost × 100. Add a time horizon to estimate payback period.

Revenue from SEO ($)

SEO investment ($)

Time horizon (months)

ROI

400%

Net profit

$48,000

Payback period

3.0 mo

SEO ROI benchmarks (industry data)

B2B SaaS: 700% average 3-year ROI (per FirstPageSage 2024).

Local services: 400–800% typical 12-month ROI for established sites.

E-commerce: 1300%+ average 3-year ROI; longer payback (6–12 mo) but compounding returns.

Payback period: Most SEO programs reach break-even between months 6 and 12.