Press, Speaking & Media

How Canadian B2B SaaS firms should integrate AEO into existing SEO programs

Recurring guest appearances on Canadian marketing and SaaS-founder podcasts discussing the integration of Answer Engine Optimization into established SEO programs. Topics consistently include: how to structure content for AI engine citation, how to measure citation share monthly across ChatGPT / Perplexity / Gemini / Google AI Overviews, and why most 'AEO-only' agency pitches misframe the discipline.

Multi-location local SEO + AEO integration playbook

Conference-talk archetype covering the integration of multi-location local SEO with AEO infrastructure for Canadian regulated-industry firms (legal, dental, professional services). Talks consistently cover: the per-location LocalBusiness schema architecture, neighbourhood-page editorial discipline, GBP review-velocity workflows, and AI engine citation tracking integrated into monthly client reporting.

Where Canadian SEO budgets are flowing in 2026

Recurring journalist consults on the state of Canadian SEO investment in 2026 — typical framing covers the shift from pure-Google optimization to integrated AEO, the rising in-house-vs-agency calculus as senior in-house hires reach $140K+ TC in major Canadian metros, and the editorial implications of Helpful Content Updates for content-led growth strategies.

Allocating between organic and paid for Canadian B2B SaaS at Series A–C

Panel-discussion archetype on the right mix between organic SEO investment and paid-acquisition spend for Canadian B2B SaaS firms in the Series A through Series C stage. Panel positions consistently include: organic compounds at 18–24-month horizons; paid is the right channel when category demand exists but brand recall does not; the highest-ROI 2026 hybrid is paid for capture + organic for category-defining education.

Workshop: building a 90-day SEO operating system for in-house teams

In-house workshop archetype delivered to mid-sized Canadian B2B marketing teams who have hired their first dedicated SEO manager and need a 90-day operating system to follow. Workshops cover: the technical-foundation audit, the comparison-content production workflow, the GBP per-location operations cadence, the monthly reporting template, and the editorial discipline for AI engine citation.

Guest articles: editorial discipline in the AEO era

Recurring guest-byline contributions to Canadian marketing and B2B trade publications on the editorial discipline now required to win AI engine citations. Article themes consistently include: why archetype framing beats fabricated case studies, why every numeric claim needs a sourced citation, why bylined human authorship survives Helpful Content Updates that demote AI-only content, and why vertical playbooks earn citations that horizontal best-practice content does not.

SEO and AEO for Canadian law firms post-2024 Helpful Content updates

Talks tailored to Canadian law-firm marketing and managing partners covering: how Google's 2024 helpful-content updates changed the bar for legal-vertical content, why YMYL editorial discipline (named-lawyer authorship, jurisdictional accuracy, citations to primary statute and case law) is now table stakes for AI engine citation, and how multi-office firms should structure per-jurisdiction content without triggering duplicate-content issues.

YMYL SEO for Canadian medical practices and dental groups

Talks delivered to Canadian medical-practice managers, dental-group leadership, and healthcare marketing teams covering: the YMYL editorial workflow (physician sign-off, CPSO / RCDSO registry linking via Person schema, primary-source citation discipline), the per-practitioner E-E-A-T architecture, the GBP-per-location operating model for multi-clinic groups, and the AI-engine citation patterns specific to Canadian primary-care queries.