Content & Keywords
Topical Map
Quick Definition
A topical map is a strategic document that lays out the full content territory a site intends to cover, including pillars, clusters, and individual page targets.
In context
Topical maps make content strategy explicit and prevent random publishing. They help prioritize the next 50–100 pieces of content based on a coherent expansion of topical authority.
Have a question this didn't answer?
Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.