Content & Keywords

Topical Map

Quick Definition

A topical map is a strategic document that lays out the full content territory a site intends to cover, including pillars, clusters, and individual page targets.

In context

Topical maps make content strategy explicit and prevent random publishing. They help prioritize the next 50–100 pieces of content based on a coherent expansion of topical authority.

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Related terms

Entity

An entity in SEO is a distinct concept (person, place, thing, organization) that Google's Knowledge Graph recognizes and connects to other entities.

Content Velocity

Content velocity is the rate at which a site publishes new content over time.

Content Refresh

A content refresh is a purposeful update to an existing page when its facts, usefulness, search intent, or performance show that it needs improvement.

Query Expansion

Query expansion is Google's process of considering related and synonymous terms when matching pages to a search query.

Pillar Page

A pillar page is the central comprehensive page for a topic cluster, broadly covering the entire subject area.

Topic Modeling

Topic modeling is the analysis of how Google associates concepts and terms together within a topic, used to inform comprehensive content briefs.

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