General SEO

Disavow Tool

Quick Definition

The Disavow Tool lets you tell Google to ignore specific backlinks pointing to your site that you believe are spammy or harmful.

In context

Google now states that disavow is rarely necessary because the algorithm ignores most spammy links automatically. Use disavow only for confirmed manual actions related to unnatural links, or after a clear pattern of toxic link injection.

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Related terms

Rich Result

A rich result is any non-standard SERP listing enhanced by structured data — review stars, FAQ accordions, recipe cards, event listings, product cards.

On-Page SEO

On-page SEO covers optimization done on the page itself — content, headings, meta tags, internal links, schema, and image optimization.

Domain Authority (DA)

Domain Authority is a 0–100 score by Moz that estimates how likely a domain is to rank in search results, based on backlink profile.

Technical SEO

Technical SEO covers everything that affects how search engines crawl, render, and index a site — Core Web Vitals, schema, sitemaps, mobile usability, JavaScript rendering.

Topical Authority (deeper)

Topical authority is the cumulative reputation a domain earns by comprehensively covering a topic — measured by depth, breadth, and quality of content in that topic area.

Algorithm

Google's algorithm is the system of ranking factors and machine learning models that determines the order of search results.

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