Toronto SEO is attending SEO IRL 2026
Toronto SEO will be attending SEO IRL 2026 at MaRS Discovery District in Toronto on Tuesday and Wednesday, October 6–7, 2026. The event is presented as Canada’s largest SEO conference and brings together search professionals for practical SEO, AI-search, networking, and community conversations. See the official SEO IRL event page for the latest schedule and availability.
Looking to connect with us at the event? Visit our SEO IRL networking page for Martin’s background, partnership opportunities, public results, and a direct booking link.
We are attending because the most useful SEO conversations happen when practitioners share what they are testing, what has stopped working, and where search is heading next. SEO IRL’s program combines established search leaders with specialists across technical SEO, local SEO, content, paid search, digital PR, and AI search. That mix is more valuable than another conference built around one narrow tactic.
This article is an event preview, not an official event announcement. Dates, speakers, prices, and availability can change, so the SEO IRL website and its official ticket page remain the source of truth.
Toronto SEO is going to SEO IRL 2026 to learn in public, compare notes with working practitioners, and bring useful ideas back to Canadian clients.
SEO IRL 2026 at a glance
The official event site describes SEO IRL 2026 as a two-day, in-person conference designed for a maximum of 250 attendees. It promises practical strategies from speakers working in difficult search environments, dedicated networking time, lunch and refreshments, and a relaxed, ego-free atmosphere.
| Detail | Official event information |
|---|---|
| Event | SEO IRL 2026 |
| Dates | Tuesday and Wednesday, October 6–7, 2026 |
| Venue | MaRS Discovery District, Toronto, Canada |
| Capacity | 250 attendees |
| Format | Two jam-packed in-person days with morning and afternoon sessions |
| Passes | Standard two-day pass and VIP two-day pass |
| Standard price shown | $447 CAD tax included |
| VIP price shown | $797 CAD tax included |
Prices and availability are captured from the official event page on September 18, 2026. Check Luma for current ticket information before purchasing.
Why this event matters for working SEOs
SEO changes quickly, but not every change deserves a new playbook. A good conference helps practitioners separate durable principles from platform noise: how to build pages people want, how to earn visibility in local and AI-assisted search, how to interpret technical signals, and how to explain search work to the people responsible for revenue.
The event promises AI SEO and AEO playbooks for earning AI citations, not just predictions about what language models might do next.
The confirmed speaker list spans technical, local, content, paid, digital PR, and agency perspectives.
The official site sets capacity at 250 attendees, which creates more opportunity for real conversations than a convention-hall crowd.
VIP passes include session recordings and slides, giving attendees a way to revisit ideas after the two-day event.
Who is speaking at SEO IRL 2026?
The official SEO IRL website currently lists 14 confirmed speakers. The group includes agency leaders, consultants, platform specialists, paid-search educators, and search practitioners. That range should make the event useful for people who work in different parts of the search ecosystem, not only traditional Google-focused SEO.
Other confirmed speakers listed by SEO IRL include Nathan Gotch, Michal Suski, Brie Moreau, Jyll Saskin Gales, Chris Porteous, Sacha Fournier, Amy Aitman, Jabez Reuben, Lidia Infante, Jess Joyce, and Brian Lee. Speaker bios, affiliations, and the final program should be checked on the official speaker list because conference programs can evolve.
How the two-day SEO IRL format works
SEO IRL’s published agenda is organized into four blocks: Tuesday morning, Tuesday afternoon, Wednesday morning, and Wednesday afternoon. Each morning session starts at 9:00 AM and each afternoon session starts at 2:00 PM. The event site describes the blocks as including keynote content, four speakers, and a meal or refreshment break.
- Tuesday morning · 9:00 AMKeynote speech, the first four speakers, and a lunch break.
- Tuesday afternoon · 2:00 PMKeynote speech, the second four speakers, and a refreshment break.
- Wednesday morning · 9:00 AMKeynote speech, the first four speakers, and a lunch break.
- Wednesday afternoon · 2:00 PMKeynote speech, the second four speakers, and a refreshment break.
The published agenda gives attendees enough structure to plan their days without pretending that every session title is final. We will use the breaks to compare notes, ask better questions, and identify the ideas that survive contact with actual client work.
Networking without the usual conference noise
SEO IRL describes its experience as dynamic, laid-back, and ego-free. That positioning matters in a field where people can easily talk past one another using different definitions of “visibility,” “authority,” or “AI search.” A smaller room and dedicated networking time can make it easier to have the useful second conversation: what was tested, for whom, with what constraints, and what happened afterward?
For Toronto-based practitioners, the event is also a chance to strengthen the local search community. For attendees visiting from elsewhere, MaRS places the event in one of Toronto’s central innovation districts, making it a practical base for meeting agencies, in-house marketers, consultants, founders, and technology teams.
Toronto SEO will be attending as a participant and peer in that community. We are not presenting ourselves as an official organizer or sponsor, and this article does not replace the event’s own registration information.
What Toronto SEO will be watching for
We will be paying particular attention to the gap between AI-search commentary and repeatable operating practice. The questions we want to bring home are concrete:
- Which content earns citations?What makes a page clear, attributable, and useful enough for AI systems to select when several sources cover the same topic?
- What changes in technical SEO?Which technical foundations remain durable across classic search, AI Overviews, and answer engines, and which recommendations are already aging out?
- How should teams measure visibility?Which metrics show meaningful brand discovery and qualified demand instead of only counting impressions or mentions?
- What works in local search?Which local SEO practices still create real customer actions when search results increasingly answer questions before a click?
- What should agencies stop doing?Which reporting habits, content patterns, and link tactics create activity without creating durable search value?
These questions connect directly to our work with Canadian businesses. SEO is not a collection of tricks to collect from a stage; it is the discipline of making an organization easier to understand, trust, find, and choose.
Tickets, passes, and official details
The official SEO IRL site currently lists two two-day options. The Standard Pass is shown at $447 CAD tax included and includes SEO and AI-search knowledge, networking, lunch, coffee, and swag. The VIP Pass is shown at $797 CAD tax included and adds session recordings and slides, premium reserved seating with charging stations, express concierge check-in, and an exclusive SEO IRL 2026 T-shirt and swag.
Seats are limited to 250 attendees according to the event site. For the current price, availability, pass terms, and checkout, use the official SEO IRL ticket page . For the full event positioning, speaker updates, and program information, visit SEOIRL.com .
If you are attending, look for Toronto SEO at the event. We would be glad to talk about technical SEO, local search, AI visibility, content systems, or what the Toronto market is actually rewarding right now.
Event information and event imagery are credited to and linked to SEO IRL . Toronto SEO is an attending organization, not the event organizer.
SEO IRL 2026 FAQ
The essential event details, answered directly from the official SEO IRL event information.