What credibility means in legal typography
Legal typography is unusual in that the visual goal is not to stand out — it is to belong. The strongest law-firm websites visually feel like they could be the website of a 50-year-old firm even when the firm itself is recent. The typographic decisions that achieve this are conservative ones: well-set serif headlines, generously-spaced sans-serif body, careful attention to leading and tracking, and restraint with custom fonts.