Technical SEO

Schema Markup

Quick Definition

Schema markup is structured data added to pages (in JSON-LD format) that helps search engines understand content type — product, recipe, FAQ, local business, article.

In context

Correct schema unlocks rich results that boost CTR by 20–40%. Common schemas for Toronto businesses: LocalBusiness, Service, FAQPage, Article, BreadcrumbList, Review. Validate with Google's Rich Results Test before deploying.

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