Gemini (Google)
Gemini is Google's family of multimodal AI models, used to power Google's AI Overviews, Bard's successor chat surface, and the Gemini app and API.
In context
By 2026, Gemini is the model behind most Google AI surfaces: AI Overviews in classical search, the Gemini standalone chat, AI features in Workspace, and the developer API on Google AI Studio / Vertex. For SEO, Gemini matters because it shapes which sources are cited in AI Overviews — generally the same ranking signals that drive top-10 organic results, with extra weight on direct-answer formatting, FAQ schema, and topic-specific authority. Optimising for Gemini is largely the same playbook as optimising for classical Google ranking, with closer attention to extractable answer units.
A Canadian dental clinic that already ranks top-3 organically for 'cost of Invisalign Toronto' is the source most often cited when Gemini-powered AI Overviews trigger on the same query.
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