Technical SEO

AMP (Accelerated Mobile Pages)

Quick Definition

AMP was Google's open-source framework for fast-loading mobile pages, popular 2016–2021. Google deprecated AMP requirements in 2021.

In context

AMP is no longer required for Google News or Top Stories. New sites should not invest in AMP; existing AMP implementations can be sunset in favour of standard responsive design with good Core Web Vitals.

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