Walker Law Toronto SEO Audit

walker law toronto

Overview of Walker Law’s Current SEO Performance

walker seo toronto

Walker Law Toronto is ranking well for niche keywords like “litigation lawyer Toronto”, but its site still suffers from performance, technical, and usability weaknesses that limit further growth. This audit highlights where improvements are needed and how to fix them to dominate Google’s results in the legal space.

walker law seo

Keyword Rankings and Organic Traffic

The domain ranks for high-value, intent-driven keywords like:

  • litigation lawyer Toronto – Rank #1

  • civil litigation near me – Rank #3

  • walker law – Rank #1

  • lawsuit lawyers in Toronto – Rank #3

Total monthly organic traffic estimate: 1,884. Excellent brand keyword coverage, but room to grow in broader legal service categories.

On-Page SEO: What’s Working and What’s Not

Meta Title and Description

  • Current Title: Walker Law – Toronto Civil Litigation Law Firm – Litigation Lawyer
    ✅ Relevant, but at 66 characters, it’s slightly over Google’s limit.

  • Current Meta Description:
    Walker Law is a Toronto Civil Litigation Law Firm headed by award-winning litigation lawyer, Tanya Walker. Call us for any litigation issues.
    ✅ Length is optimal (141 characters), clear, and keyword-rich.

Recommended Fixes:

  • Shorten the title to under 60 characters without losing the main keyword.

  • Insert secondary keywords such as “legal disputes”, “real estate litigation”, or “commercial litigation Toronto”.

Header Tag Usage

  • H1 tag: ✅ Present

  • H2–H6: ❌ Weak structure

    • 50 H3s, 1 H2, and 0 H4/H5/H6s

    • Lacks clear hierarchy for both users and crawlers.

Fix: Use a logical structure like:

markdown
## Legal Services Offered ### Civil Litigation ### Real Estate Disputes ### Commercial Legal Disputes

Content & Keyword Distribution

  • Word count is solid: 1301 words

  • But keyword distribution across HTML tags is weak.

    • Missing opportunities in headers and image ALT tags.

Related LSI keywords to add:

  • legal disputes Toronto

  • contract litigation lawyer

  • real estate lawyer Toronto

  • Toronto business legal services

Image Optimization

  • 39 images found

  • 15 images are missing ALT attributes

Fix:
Add descriptive, keyword-optimized ALT tags to all images, such as:

  • “Tanya Walker Toronto litigation lawyer”

  • “Civil litigation legal team at Walker Law”

Technical SEO Issues and Opportunities

Mobile and Desktop Page Speed

MetricMobileDesktop
First Contentful Paint3.5s0.9s
Largest Contentful Paint5.3s1.2s
Time to Interactive17.6s (!🔥)3.8s
Cumulative Layout Shift0.540.704
Speed Index11.2s4.3s

Fixes:

  • Eliminate render-blocking resources

  • Reduce unused CSS and JavaScript

  • Defer offscreen images

  • Minify CSS files

  • Avoid multiple redirects

Use Google PageSpeed Insights for detailed actionables.

Core Web Vitals

  • ❌ Failed Core Web Vitals

  • CLS and LCP both above optimal limits

  • TTI is critically high (17.6s)

Fix:

  • Compress and lazy-load images

  • Reduce JS execution time

  • Consider switching to a lightweight theme or optimizing plugin stack

Schema & Structured Data

  • ✅ JSON-LD schema present

  • ❌ Missing LocalBusiness schema

Action:
Add LocalBusiness schema with:

  • Business name

  • Address

  • Opening hours

  • Phone number

  • Services offered

Use the Schema Markup Generator.

Security and Protocols

  • ✅ HTTPS with redirect is active

  • ✅ Canonical tags are correctly configured

  • ✅ Robots.txt and Sitemap present and functional

Backlink Profile

Suggestions:

Social Media and Local SEO

Strengths

  • Social profiles linked: Facebook, X (Twitter), Instagram, LinkedIn, YouTube

  • ✅ Active content and engagement

  • ✅ Google Business Profile complete with reviews (4.6/5 from 73 users)

Gaps

  • ❌ No Facebook Pixel for retargeting

  • ❌ No structured social markup (Open Graph for all pages)

Usability and Accessibility Issues

Mobile Viewport

  • ✅ Responsive design in place

  • ⚠️ iFrames still being used (remove or replace)

Inline Styles

  • ❌ Present—use external CSS

Deprecated HTML Tags

  • ❌ Present—update to modern HTML5 structure

Top Prioritized Fixes

TaskPriorityType
Fix Core Web Vitals (LCP, TTI, CLS)HighTechnical
Add missing ALT tags to imagesMediumOn-Page
Implement LocalBusiness schemaHighTechnical
Shorten and optimize meta titleMediumOn-Page
Replace iFrames and deprecated HTMLMediumUsability
Build new backlinks from legal blogsMediumOff-Page
Set up Facebook Pixel + retargetingLowMarketing

Internal Links to Add

External Anchor Text Links

  1. Google PageSpeed Insights

  2. Schema Markup Generator

  3. LocalBusiness Schema Documentation

  4. Slaw Legal Blog

  5. Canadian Lawyer Magazine

  6. Moz on Core Web Vitals

  7. Facebook Pixel Setup Guide

  8. Yoast SEO Plugin for WordPress

  9. Cloudflare Performance Tools

  10. AMP Project by Google

### Frequently Asked Questions (FAQ)

What is the current SEO grade for Walker Law Toronto?

The site has a score of 67/100, with strong on-page content but underperformance in speed, schema, and mobile optimization.

Why is Walker Law not ranking for broader legal keywords?

The site lacks keyword diversity and structured content targeting common search terms like “business litigation Toronto” or “real estate legal disputes.”

How can Walker Law improve mobile performance?

Eliminate render-blocking resources, defer images, compress files, and reduce unused scripts.

Does the site use schema markup?

Yes, but it’s missing important schema like LocalBusiness, which could boost local visibility in search.

Are social media integrations helping SEO?

Yes, active social links are a positive signal, but without Open Graph/Twitter Cards on all pages, shareability is limited.